Speed Optimization

If Your Website is Slow, You are Losing Visitors

It’s no longer a secret that page load time directly affects the number of visitors you get – the average user has no patience for a slow website! Having a fast website is no longer an option, its a necessity.  So what can you do?

53% of people abandon a website that takes more than 3 seconds to load

There are a number of ways you can increase the performance of your website – from tweaking web server settings, to utilizing the new HTTP/2 protocol and the benefits it provides.  Some methods are very effective, and can give you a lot of speed for very little effort spent.  Others are more difficult and time-consuming, but if your website simply has to be the fastest, Tech Simply can make it happen.

The average load time for sites is 19 seconds on a 3G connection and 14 seconds on a 4G connection

Any website you purchase from us will be optimized for speed, to a certain extent.  Tech Simply keeps up with current best practices, and writes efficient code when creating websites and tools.  However – at a certain point, it comes down to your hosting, which you can read more about here – fine tuning the loading process of resources, and of course, avoid the major pitfalls. There are many of these out there, but since we develop websites using the WordPress platform, lets talk about plugins!

WordPress plugins can add a lot of power and flexibility to your existing website.  Say, if you need a calendar widget for your website – there’s a plugin for that.  However, you should be aware that every plugin you enable in WordPress will slow down the website by some margin.  Some plugins much more so than others, but it’s still important to be aware of the impact they can have.

 

 

If you want your website to be the fastest it can be, Tech Simply offers a monthly maintenance plan for that.  With this option, we regularly audit your website for performance issues, and fix them as needed.  If we discover any issues that can’t be fixed without impacting usability of the website, we will compile a report detailing the problem, and possible next steps to solve it.

It’s the only way to be sure that your website is not losing visitors due to sluggish performance.

Performance audit, before and after